Carolyn Aronson, the mastermind of the popular haircare label It's a 10 Haircare, has unveiled a new affordable haircare line for the Gen Z market that wants to look for the future with non-toxic beauty products rather than simple cosmetic appeal.
The brand's intention of making "luxury for everybody" an affordable thing is spotted in the Cloud Haircare, which is on the path to offer premium results at an approachable price point with a multitude of best products in the company's collection that explicitly address different hair needs of customers, from inert hydration to volume and definition.
These products are made with vegan, SLS-free formulas, use top-quality biotics with science-backed research, and come in packages that contain from 6 to 94 percent post-consumer recycled materials.
The brand initially releases two ranges: nourishing, which promotes gentle washing, conditioning, and styling with a shampoo, conditioner, leave-in detangler, and glossing serum as a set, and a volumizing collection that gives lift, body, volume, and shine with a shampoo, lightweight rinse, leave-in conditioner, and styling spray. The price is the same for any of the products, which is 11.99 US dollars per single piece.
When the products were launched, the founder of the brand, Carolyn Aronson, said in her statement, "I have been waiting for this my whole life. Cloud Haircare presents the prestige and efficiency I always strive for in a more accessible retail context. We have developed all-natural but budget-friendly products that are practical for everyone who purchases them on their regular shopping spree.
After the first direct-to-consumer sale at retailer CVS and the release of Cloud Haircare this month, the brand will also start selling its products in Walmart stores throughout the country and on Walmart.com from March 1.