The introduction of a new kids' clothing line — Mini Miramar — was launched by the fashion brand that set foot in New York: Rag and Bone.
An extension of the famous Miramar collection, which involves a denim printing technique often referred to as a 'trompe-l'oeil' effect, the Mini Miramar collects the signature denim looks but with the sweet feel of a pair of sweatpants.
The designs were kept completely simple for ease of wear. Key items in the Mini Miramar collection would be joggers or wide-leg pants, transitioning kids all day smoothly from playdates to family outings. Constructed to last, each of the styles is machine-washable and comes in sizes for kids of all ages.
We are thrilled to extend our Miramar collection into the kids' space, offering a product that looks much like authentic denim but addresses so many of the common fit challenges of rigid kids' denim, said Jennie McCormick, chief design and merchandising officer, to FashionUnited.
It's comfortable and easy for kids on the go, so it's a very thoughtful and practical gift. The merging of our team and their children to create content for the launch of Mini Miramar was really special, and we are so proud of what we've made."