Miami will have the pop-up event after being joined by Gisou at similar events earlier in Los Angeles and New York, making it a worldwide event.
For the first time, Miami is hosting the 10-year-old brand of Negin Mirsalehi: the first-ever Miami pop-up is taking place late this April to celebrate the launch of its newest Tinted Honey Infused Lip Oils.
"It's one of the most requested locations by our community. There are so many comments on social for Gisou to come to Miami, and this is the perfect moment," she said. "When you think of spring, you think of Miami. The tropical weather and the iconic scenery of the city make it the perfect backdrop for our current campaign."
"They're vital ways for us to connect directly with our community and build brand love around the world," said Mirsalehi, adding, "Incredible tool for relationship-building with our community and creators. When they step into a Gisou space, there and then they start to connect with us on another level."
"User-powered engagement that our community participates in is the biggest part of that." I'm tapping into the natural rhythms of the year so that, at every phase, people can bask in the honey glow."
"The lip tints we very recently launched into our portfolio are outside of the category of hair care products, but they're still the first kind of offering outside the standards of hair care."
"Gisou is scaling much faster than I would have thought," Mirsalehi says. "Everything is led by community in what we do. From new formulas to new categories, we listen to what the community wants and try to find where we could add real value with honey-powered products."