Estée Lauder is Expanding Its Experiential Wellness Concept

"Our Longevity Institute opened in Hainan, putting us back on top," said Justin Boxford, head of Estée Lauder. The service and many deals boost Re-Nutriv, the brand's fancy skin care line.


In the U.K., this model worked well with Harrods. "We saw more spending, bigger buys, and more time spent," Boxford said.


Estée Lauder has about 150 stand-alone stores worldwide with Re-Nutriv cabins. "We're slowly turning the best of these stores into Longevity Institutes," Boxford stated. In China, "the Suzhou launch was a big win. It's brought more people to our stores and many new guests," he added.


The Estée Lauder parent company shared third quarter results on Thursday. The brand had issues in skin care and makeup due to fewer travel buys. But in China, the brand gained market share, Boxford noted.


Costa Rica was chosen for two reasons: it's a wellness hub and a tourist spot. "It's full of local life, and we loved Hacienda AltaGracia for its feel from the country's vibe," Boxford shared. "It draws stars, famous people, and top buyers. Lifestyle links back to skin care. We have a strong link with them."


Offers include body treatments, light therapy, and LED therapy. "Top-level skin care for the body, hot stones, and massages," Boxford explained. "Plus, our special age-reverse and contour acts to help skin do well. This partnership makes these offers special."