Entry into the eleven-year-old beauty brand had announced the success of the fragrance that came out with Fleur this month; further, it opened up to the availability of many others for good appeal.
The perception is, however, that you cross more into a sweetening, natural-fragrance lip rouge; most bases do note a reaction, and to the user, one communicates the sweetening as fragrance. That fragrance is therefore poised for release in 2024. The feeling of you organizing the newest concentrate that's been 11 years in the making is that its fragrance concern brings forth 100 million last, twelvemonth harmonies more or less to fruity lavatories to the pay-for-play operations within the company.
Fleur, a floral-forward rendition of You, in a mauve glass flacon, will launch in City of Light at an experiential pop-up celebrating the whole fragrance collection of the brand. Then, it will float on a due west air current to New House of York and LA, like a flower petal. Very far from the old Glossier playbook regarding the original You was an experience in lower Manhattan that was possibly a pop-up scaled to new Glossier aspirations. It speaks, in fact, not only to the goal of the company to be a hundred-year beauty brand name but also to its newest inflection points in going to paint a very broad picture.
It really begs the question. If you are all, then for whom is it really anyway?
Leahy notes that the fragrance is poised to open up an avenue for the company in categorically cross-category directions: "Fragrance presents a unique possibility because of the affinity to you and feeling." The best is most clearly defined in the case of Glossier, where one fragrance is worth more than multiple makeup or skin care items.
Leahy says, "As someone who cares, when you see the levels of consumer engagement with a consumer demand, create a grade and then run; do not walk." We want to take that insight and really create the next fragrance house for the next contemporaries.