"Everything Must Go," a unique shoppable livestream concert event presented by Wells Fargo Credit Cards, will feature pop sensation Dove Cameron as the main act. The event is scheduled to stream on April 3 at 5 p.m. Pacific Time and will give fans an exclusive first listen to new music from Cameron's upcoming album. Along with the opportunity to buy items directly from the concert stage in real-time through Shopify, fans will be able to watch as memorabilia is physically removed during the live performance.
The singer, who has previously taken time off to focus on her mental health, highlights the significance of the cause by stating, "I'm a huge advocate for mental health awareness, resources, and destigmatization. Supporting NAMI through this concert aligns perfectly with my personal and professional values." All proceeds from the sale will go directly to support the National Alliance on Mental Illness (NAMI), an organization that is close to Cameron's heart.
In addition to enjoying a new performance, fans who follow Cameron on her YouTube and Instagram accounts will have the unique opportunity to acquire a piece of the pop star's personal and professional history, including fashion and music memorabilia. Items bought with Wells Fargo credit cards will be personally signed by Cameron for this event, adding to their collectible value.