To mark the 50th anniversary of late-night Emmy Award-winning comedy program 'Saturday Night Live' on NBC, American retailer Saks Fifth Avenue will host a unique merchandise collection, popup stores, and window displays.The comedy show's enthusiasts can buy exclusive SNL-themed merchandise on the website and watch editorial content and videos with favorite skits and characters from the show on a dedicated landing page for SNL at Saks.com/SNL50.
This will be followed up by limited-time pop-up stores at the Saks Fifth Avenue stores in New York and Beverly Hills in the last days of January. The displaying of exclusive SNL-inspired clothes, among other pieces by Favorite Daughter and Le Labo Fragrances store brands, will be the main activity at the pop-ups. The New York pop-up site, which will be on the fifth floor, will be surrounded by SNL's 50th-anniversary decorations and will be until the 10th of February. At the same time, the Saks Fifth Avenue's branch for women Estee Lauder brands on the first level of Wilshire Boulevard in Beverly Hills will be operational from January 23rd to February 24th.
Additionally, Saks Fifth Avenue in New York will display a unique window installation to commemorate the partnership.Emily Essner, president and chief commercial officer of Saks Global, expressed her thoughts: "Together with Saturday Night Live, we will bring two legendary brands that have been at the forefront of the pop culture and have exhilarated our audiences for years.
"With the aid of this partnering, we will make memories that our consumers will fondly remember and salute the terrific power of New York City. On top of that, Saks Fifth Avenue's magnificence in luxury and style shall be next to SNL's thoroughgoing-edge humor and cultural criticism." The iconic fashion collection comprises Favorite Daughter's SNL-themed garments that include hoodies, T-shirts, tote bags, hats, jeans, and a denim jacket, as well as other styles of them featuring beautiful collages comprising the last five decades of the show. Partial payments top out at 48, besides the fashionable items that cost 298 US dollars.
Furthermore, Le Labo Fragrances has prepared a custom version of its Classic Candle in the scent of Santal 26, selling for 96 US dollars with an SNL-themed label saying, "Live from New York, it's Santal 26!" Tom Broecker, producer/director of Saturday Night Live's clothing items, observed: "The collaboration between Saks and SNL for the latter's 50th anniversary is an exceptional way to compliment the show's cultural dominance of the past five decades."Fashion is the foremost thing in our work to breathe life into our makeup characters on the screen and for our characters to become multifaceted, strong impressions on our viewers. We're very delighted to connect with Saks to underscore the pertinent influence of costume design on storytelling and to further enhance the show's legacy."